Examples
Interview script examples for real research situations
Real scripts Fieldgyde generated for specific situations. Yours won't be a template — it's written for your exact goal, product, and audience.
Churn research
Churn Interview Questions: Consumer App Drop-Off
Exit interviews with consumer app users who had strong early engagement but dropped off within the first month.
Churn Interview Questions: Freelance Marketplace Suppliers
Exit interviews with marketplace suppliers who completed one or two jobs then went inactive before making the platform their primary source.
Churn Interview Script: Agency Clients
Exit interviews with B2B SaaS customers who cancelled around month 3-4 to understand the real causes behind the churn cliff.
Churn Interview Script: Cancelled Gym Members
Exit interviews with people who cancelled their gym or fitness membership to understand the real reasons behind the decision.
Customer discovery
Customer Discovery Interview Script: Before You Build
Pre-build customer discovery interviews to validate whether a specific problem is real and painful enough before writing any code.
PMF Interview Script: Super Users vs. Lukewarm Users
Interviews to understand why a small segment of users are deeply engaged while the majority have low retention — distinguishing real PMF from good sales.
Problem validation
Problem Validation Interview Script: Budget Tracking
Problem validation interviews with finance and department heads to validate whether fragmented spreadsheet-based budget tracking is painful enough to replace.
Problem Validation Interview Script: Customer Churn
Problem validation interviews with customer success managers to validate whether the lack of early churn signals is a problem worth solving.
Problem Validation Interview Script: Hiring Process
Problem validation interviews with hiring managers to validate whether slow, inconsistent hiring pipelines are painful enough to pay to fix.
Problem Validation Interview Script: Manual Reporting
Problem validation interviews with operations and analytics teams to validate the pain of manually assembling weekly status reports.
Jobs-to-be-Done
JTBD Interview Script: Expense Management
Jobs-to-be-done interviews with employees who submit expenses regularly to understand where the current process breaks down and what a good outcome actually looks like.
JTBD Interview Script: Note-Taking Apps
Jobs-to-be-done interviews with knowledge workers to understand why people switch note-taking systems and what job they are actually hiring notes to do.
JTBD Interview Script: Project Management Tools
Jobs-to-be-done interviews to understand what triggers teams to switch project management tools and what makes a new tool actually stick.
User research
User Interview Script: B2B Sales Process
Discovery interviews with B2B sales reps to understand their daily workflow, the tools they rely on, and the tasks that eat the most time.
User Interview Script: Product Managers
Discovery interviews with product managers to understand how they gather user insights, decide what to build next, and know when they got the decision right.
User Interview Script: Remote Team Collaboration
Discovery interviews with distributed team managers to understand communication breakdowns, async coordination overhead, and where things fall through the cracks.
User Interview Script: Startup Founders
Discovery interviews with pre-seed founders to understand the biggest operational and strategic challenges in the first 12 months.
Usage research
Usage Interview Script: Churned SaaS Users
Exit interviews with cancelled SaaS customers to understand the real reasons behind cancellation — beyond the checkbox they ticked on the offboarding survey.
Usage Interview Script: Enterprise Customers
Usage interviews with enterprise account contacts to understand deployment patterns, internal champions, expansion blockers, and how the product actually gets used at scale.
Usage Interview Script: Power Users
Usage interviews with deeply engaged customers to understand the specific workflows that drive their adoption and what they would miss most if the product disappeared.
Win/loss
Trial Conversion Interview Script: HR Teams
Win/loss interviews with self-serve trial users who evaluated the product but did not convert to paid.
Win/Loss Interview Script
Win/loss interviews with prospects to understand the real reasons behind deal outcomes.
Win/Loss Interview Script: B2B Outbound Sales
Win/loss interviews with outbound prospects at 50-200 person companies who went silent after receiving a proposal.
Feature adoption
Feature Adoption Interview Script
Interviews to understand why some users deeply adopt a feature while others ignore it entirely.
Feature Adoption Interview Script: Analytics Dashboard
Interviews with SaaS users to understand why an analytics/reporting feature launched 4 months ago is opened by fewer than 5% of users.
Feature Adoption Interview Script: Team Collaboration
Interviews to understand why users of a team collaboration tool never invite their teammates despite the product being positioned as a team tool.
Onboarding & activation
Onboarding Interview Script: B2B SaaS First Session
First-session interviews with B2B SaaS users who logged in once and never returned, to understand what failed in that initial 10-minute window.
Onboarding Interview Script: Developer CLI Tools
Interviews with developers who signed up for a developer tool but abandoned the setup process before completing initial configuration.
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