Beyond the script
Fieldgyde helps you write interview scripts. These articles cover everything else: finding participants, running the conversation, making sense of what you heard.
Writing a research hypothesis (that actually helps)
How to write down what you think is true — so your interviews have direction and you can actually be wrong.
Usage interviews: learning from real product use
You have a live product. Now you want to know: why do people use it? What value are they getting? And why do some stop?
Running the interview
You have your script and your participant. Now what? Lessons from getting it wrong, and occasionally right.
Problem validation: testing if the pain is real
You've spotted a problem. But is it painful enough to matter? How to test your assumptions before building anything.
Mom Test interview questions
Questions that get honest answers, not polite ones. A practical guide to asking questions people can't lie about.
Where to find people to interview
You have your script. Now you need someone to talk to. Practical strategies for finding participants across different research contexts.
Discovery research: exploring a problem space
When you're not sure what to build yet. How to explore a market, understand people's lives, and find problems worth solving.
Understanding current behavior
Before you can replace what people do, you need to understand it. How to map existing workflows and uncover what's really driving decisions.
Have participants, need a script?
Fieldgyde generates interview scripts tailored to your research context. Ten minutes from blank page to ready-to-use questions.
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