Beyond the script
Fieldgyde helps you write interview scripts. These articles cover everything else: finding participants, running the conversation, making sense of what you heard.
Where to find people to interview
You have your script. Now you need someone to talk to. Practical strategies for B2B, B2C, and early-stage discovery.
Running the interview
You have your script and your participant. Now what? Lessons from getting it wrong, and occasionally right.
Discovery research: exploring a problem space
When you're not sure what to build yet. How to explore a market, understand people's lives, and find problems worth solving.
Problem validation: testing if the pain is real
You've spotted a problem. But is it painful enough to matter? How to test your assumptions before building anything.
Understanding current behavior
Before you can replace what people do, you need to understand it. How to map existing workflows and uncover what's really driving decisions.
Usage interviews: learning from real product use
You have a live product. Now you want to know: why do people use it? What value are they getting? And why do some stop?
Have participants, need a script?
Fieldgyde generates interview scripts tailored to your research context. Ten minutes from blank page to ready-to-use questions.
Create your first script