Interview Script·45 min·11 questions
Understanding why solo users avoid teammate invites despite active collaboration tools
You have users actively working in your product but they're completely ignoring the team collaboration features. The usage data shows they're engaged with core functionality, yet invitation rates remain at zero — suggesting something specific is blocking them from bringing teammates into their workflow.
Why standard questions fail here
Direct questions about collaboration preferences often trigger socially acceptable responses about 'working independently' or 'not needing help.' This script reconstructs their actual work patterns and decision moments, anchoring in specific instances when they might have considered inviting someone but chose not to, revealing the real friction points behind their solo usage.
Sample Questions
Grounded in The Mom Test and Jobs-to-be-Done.
JTBD: Establish job context and daily workflow to understand where collaboration might fit
Listen for workflow patterns and pain points - don't interrupt their natural flow of explanation
- What tools do you use most during your day?
- Walk me through what yesterday looked like for you
- Generic job descriptions without specific daily activities
Mom Test principle: Ask about specific past behavior rather than general usage patterns
Use the 'tell me more' technique - keep asking for more specific details about their actual actions
- What happened right before you opened the product?
- What were you trying to accomplish?
- How did you feel when you finished that session?
- Vague descriptions like 'I use it for projects' without specific examples
JTBD: Identify struggling moments where collaboration features might provide value
Use the laddering technique - ask 'why is that hard?' and 'what makes that challenging?' to dig deeper
- Can you give me an example of when that was particularly frustrating?
- What workarounds have you tried?
- How much time does that difficulty typically cost you?
- Surface complaints without emotional weight or specific consequences
JTBD: Understand existing collaboration 'jobs' and current solutions they hire
Probe for actual behavior sequences - get them to replay the last time this happened step by step
- Tell me about the last time that happened
- How long did it take to get the help you needed?
- What was frustrating about that process?
- Hypothetical responses like 'I would probably ask someone' instead of actual past examples
Mom Test: Understanding actual collaboration behavior patterns outside the product
Ask for a specific recent project - get them to replay the collaboration timeline
- What tools do you use to share work with others?
- When do you involve other people in your work?
- What's the most effective collaboration you've had recently?
- Generic statements about 'good teamwork' without specific interaction examples
JTBD: Identify potential collaboration jobs-to-be-done that aren't being served
If yes, use story-gathering: get the complete narrative of what happened and why they wanted to share
- Tell me about that situation
- What did you end up doing instead?
- How did that work out for you?
- Quick 'yes' or 'no' without exploring the underlying situation and emotions
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